Two screen viewing/ Social TV
Alka Marwaha (2009) said watching tv is being intergrated with social media for example this allows people to chat regardless of the geographical location. Someone may be watching in London but still chatting about it with someone in Sheffield
BBC News - The phenomenon of two screen viewing
Sony has Movie IQ- It knows which bit of the film you are watching when connected to your internet
Zeebox lets British viewers have extra content for other 50 channels, you get to watch a show with someone else
TV show in the Netherlands where the audience become players at the confort of their own home
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