Starter

Starter Task:







Personal use of social media

-          To communicate with a smaller audience for example things happening in their social life

-          Political views- you share your views on social media

-          You share quizzes

Professional use of social media

-          Advertising products for example new marvel film trailer

-          Don’t put inflammatory words about politics

-          You only share news about your company

Structure of the exam:







There are 2 sections the first half is theoretical and the second half is practical



Covering…

1.       Understand how online and social media products are used

2.       Understand the impact of social media and globalisation on media audiences and producers

3.       Understand how global industries use social media

4.       Know how to plan and manage a social media campaign

Wikinomics: Business model of the way in which the internet has changed economics- buying, marketing, selling products



Tapscott and Williams (2006) came up with the idea of Wikinomics- rise of the prosumer e.g. music, can be funded with Kickstarter and crowd funder







Twitter



Facebook



Instagram



Snapchat



Tumblr



WhatsApp



Reddit



Pinterest



Blogger



Google Plus