Web 2.0- Web 2.0 is the current state of online technology, so when it became interactive this was around 2003 (mid 00s) Facebook arrived in 2007, Youtube arrived in 2005 Wikinomics- Business model of the way in which the internet has changed economics- buying, marketing, selling products Prosumer- An audience member who makes their own media who distribute (produces and consumes) An example of this is Justin Beiber, Lorde UGC- User generated content- or example Youtube, ordinary people put their opinion up Social media created the explosion of advertisments Convergence culture- Part of our culture is about engaging with technological convergence, one of these is social media, VoD. Henry Jenkins (2006) wrote a book about it Participatory culture- Ordiniary individuals take part in the things that they consume Social TV- Audience members contribute their thoughts to others and the producers from watching a TV program. Producer...
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