LO1: Understand how online and social media products are used

The long tail theory: Chris Anderson

· Hit albums are declining faster than niche artists

· Older music is becoming more popular owing to online technologies

· Over a period of time niche artists collectively can make just as much money as hit makers

In an nutshell niche artists over a period time will make the same amount of money as the hit makers like Justin Beiber, Beyonce etc because of technology like social media and YouTube

The re relase of IT has made the older one more famous now due to social media as more people buy it to compare the new one to the old one- this is an example of the long tail theory

Music artists for example DJ Khalid and Rihanna used Santanos song 'Maria Maria' and used it for their new one Wild Thoughts, from doing this Santano made more money as people found this out due to social media so gave it a listen